Case Study:

Admiral
Dashboard



Admiral is a SaaS Platform that provides digital publishers with tools to increase and maintain the revenue they earn through site traffic.

How can a redesigned user dashboard help “The Visitor Relationship Management Company” deepen their relationship with clients?

Written by Kelly Schairer



Introduction 


The Team


I collaborated with 

My team routinely conducted ideation and synthesis workshops across the design project’s timeline: most notably, a series of affinity diagram sessions after each round of user interviews, a series of 6-8-5 sessions to establish divergent concepts, and an empathy map workshop with the client’s founders during preliminary research. 

Timeline and Tools


We completed this project in 4 weeks across 3 agile sprints and presented our progress to the client through meetings held at the end of each sprint. We utilized Figma and G Suite as our primary tools, and also used Zoom and Slack to communicate with our client and one another remotely.


My Role


Domain Research

I compiled and synthesized relevant, up-to-date information from reputable sources on all subjects within the project’s problem space that my team deemed necessary for the overall success of our design.

User Interviews and Usability Testing

I moderated interviews and usability test sessions with our client’s users and recruited additional prospective users who aligned with the target audience. I also audited interviews and tests moderated by other members of my team to transcribe and take notes. 

Information Architecture

I applied our domain research and user inteview findings to reorganize the informational structure, key screens, and features of our client’s existing product in a manner that would better suit user needs and created a corresponding site map for the revised design.

UX Writing

I played a key role in the composition of long-form written reports including a domain research findings brief and a usability test report. I was also integral to shorter-form writing tasks such as the establishment of design principles.

Visual Deliverables

I designed assorted graphics necessary to convey information including an empathy map, a site map, and slide decks for client check-in meetings. I also created a template and style guide for the project’s visual competitive analysis and annotated wireframes.